VIDEO: Roots of the Tree — Addressing Belief Systems

Elias Kamau is the World Relief Country Director for Kenya. In the video below, he discusses the World Relief approach to sustainable change.

We at World Relief often spend 2-3 years in a community before introducing technical programs, because we believe and recognize that transformation must happen from the inside-out. We know that in order for behaviors to change, belief and value change must first lead the way. And that that change must be rooted in local leaders, addressing local challenges, with local solutions.

Too often, Elias notes, the international community expects instant and easy solutions to massive challenges. But it is vital that we take our time in finding the right solutions, rooted in culturally appropriate lessons, in order to address causation, not just effect. We must come alongside communities, at the right times, with the right local voices, seeking not to solve, but to understand. We must understand the unique values that drive action. That spectrum of understanding, Elias says, is vital for success.

Single-focus, short-term interventions fail to ensure sustainability – in fact, they often breed dependency. Yet through a holistic, nuanced, roots-based approach, harmful beliefs and behaviors can be changed, driving sustainable life-giving results.

We believe the video above gives insight, and helps bring to life, how this kind of transformation happens. And at World Relief, we believe this approach is the only way to achieve lasting change in a community.